What Are In-Service Banners and What Do They Represent?
Posted by Hayley Adams on Nov 6th 2025
In-Service Banners and flags honor those who have served or are currently serving in The United States Armed Forces. This has become an important and cherished tradition among American families. Our nation's service members put their lives on the line for all of us, and one of the ways we thank them is by flying service banners in their honor.
As we approach Veterans Day on November 11th—a time when we collectively honor all who have worn our nation's uniform—many families also choose to display these meaningful banners. Each banner has a specific meaning and is flown at specific times. This guide will help you understand when to fly which military service banner and for what occasions.
Blue Star Banners
Blue star banners are the most widely-known service banners and are defined by a white field surrounded by a red border with one to four blue stars. Each star represents a family member currently serving. The tradition began in 1917 when an Army captain whose two sons were fighting on the front lines created the first banner to commemorate military service. What started as an unofficial symbol has grown into a widely recognized way to honor loved ones of all ages who serve their country.
Traditionally, families hang this banner in a front window to show they have a loved one serving our country. Businesses and organizations also display blue star banners to honor employees on active duty, creating a visible reminder of the ongoing sacrifices made by service members and their families.
Gold Star Banners
The gold star banner serves a more solemn purpose. When a family receives the devastating news of a service member's death, the blue star is replaced with a gold one. If you ever see a gold star banner, you know the family has had a loved one who made the ultimate sacrifice for their country.
Some service banners display both blue and gold stars. For example, a family with three members serving—one of whom has passed—would display two blue stars and one gold star, honoring all who have served while recognizing their profound loss.
Gold Star Spouses Day
Gold Star Spouses Day is observed on April 5th each year. This day brings awareness to the sacrifices and grief these spouses have faced in service to their country. Perhaps more importantly, it provides support and recognition for the Gold Star survivors themselves. First observed in 2010 as Gold Star Wives Day, it was later renamed Gold Star Spouses Day to properly represent both the men and women who have lost their lives while serving our nation.
Who Can Display In-Service Banners or Flags?
Immediate family members of those serving may display service banners in their home windows during periods of war or hostilities requiring U.S. Armed Forces deployment. Displaying the flag honors not only those serving in the military but also recognizes the family's sacrifice in supporting—and possibly losing—their loved ones for the freedoms and liberties we all cherish.
Service banners may also be displayed on the last Sunday of September for Gold Star Mother's and Family's Day, and many families choose to display them during Veterans Day as a tribute to their loved one's service alongside our nation's broader recognition of all veterans.
Whether your family is currently supporting an active service member or honoring the memory of one who has passed, these banners remain a powerful symbol of pride, sacrifice, and gratitude.